Research for All was a personal initiative turned corporate to help non-specialists understand the importance of proper research and asking the right questions in the right way.
Lean Startup / Customer discovery approaches have become the mandate of many companies that aim at leading the digital space. However, most teams are told to to “get out of the building” without the right tools and training to face people with a focus on learning and discovery instead of a sales approach.
By sharing this knowledge, we aimed at explaining that just because we are lean and agile, we must not lose rigor in research. As a result, it became a mandatory training for all the innovation initiatives within Telefonica R&D.