I BRIDGE BUSINESS AND DESIGN. I HELP COMPANIES INNOVATE BY BRINGING USER PERSPECTIVE AND DESIGN METHODs INTO THEIR PROCESSES WITH A CLEAR ORIENTATION TO MAKING BUSINESS.  

As a design researcher and strategist I ask and focus on answering the WHYs and the HOWs. 

I truly believe that bringing the user to the center of the conversation can make a difference. As part of a UX Design team, I’ve experienced that user perspective makes business people nervous as it challenges the current way of doing business. That’s a good start...but a long and bumpy run. 

In this site, you will see a small sample of the type of projects I've been working on. I've had to keep some processes, results and other details confidential. In general, my work has allowed me to focus on different aspects of design and strategy that I'd summarize as:

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UNDERSTANDING PEOPLE AND THEIR CONTEXT

I believe in the power of conversations and contextual research. I see users as people and not just as markets. That's my take on innovation.

REFRAMING PROBLEMS AND OPPORTUNITIES

Understanding people leads to realizing the kind of problems we are trying to solve. It's not about thinking out of the box, but finding the right box first.

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thinking of strategy and what's possible

A thorough, cross-disciplinary approach has allowed me to bring research into ideas into prototypes, concepts and experiences.