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Messages and branding solutions alone would not foster an innovation culture https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1454941402697-89MMMLQ8Q47O9KHN36EO/IMG_5671.JPG Work Observing how people work on a daily basis and how random interactions happen led to inspiration for a better use of space https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1454942443134-WH9S2ES8781J8VBJJRNI/image-asset.jpeg Work Current spaces now invite informal conversations, spontaneous work stations, group work and "happy collisions" https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455029206589-2TLH9F9ZGAGTIVLBE64Q/Foto+08-04-13+18+33+29.jpg Work Initial scenario and value proposition idea - Drawings by B. Braeutigam. https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455029528536-CE5KF3TYLRGM7C3X34QQ/image-asset.jpeg Work Street intercepts to get a sense of how people experience connectivity and their priorities https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455029476168-6Y3VOP72ZVF423M4ED78/image-asset.jpeg Work Understanding what being connected means in in-depth interviews https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455029624439-EAYJNTXMS2O2SJTFZKF0/image-asset.jpeg Work Video concept validation. General evaluation of the concept plus exploration of use and potential revenue streams. Understanding where people put their money in the digital world. What's free, what should be free, what's worth paying https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455029793108-768WKC7DA4Z930YWOXIV/2014-07-24+15.19.33.jpg Work https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455030008986-TUN7YKINKOMQXQ6DQ0XI/2014-07-24+15.15.09.jpg Work https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455030972116-2Y0FHVVS4D3C4CJQLY17/image-asset.jpeg Work Contextual research led to understand what urban mobility, logistics and well-being imply for people https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455031059138-XSEARTX7DPMSTOETHY9D/image-asset.jpeg Work Communities as drivers of change play a relevant role and we must understand and engage them https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455031119671-EGU2ABHBEV9690QRH13U/bar+repurposing.jpg Work Understanding that there must be a balance between top-down and bottom-up initiatives to succeed https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455031204663-A0BN07E1WN5WRR1Y8R5W/image-asset.jpeg Work Witnessing that what's good for the city, is not directly reflected on city livability and lovabiity https://images.squarespace-cdn.com/content/v1/56b35907d51cd4b0a9d24c22/1455119776017-FT9J6AWNVL9IR7M20U10/image-asset.jpeg Work Conducting research in India. 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