The idea before joining the conversation was to place inspiring messages to foster a culture of innovation
The question that led to reframe the project was...WHY?
After some observations, interviews and inviting decision makers and other stakeholders to experience how working in the office feels and works, we were able to switch the project into a space design one. One that led to implementing spaces that have been successfully rolled out in some Telefonica's corporate buildings where conversations happen both informally and spontaneously. The feeling of workspace has changed and collaboration and communication flow better these days.